OUR GROUP.
We believe the power of our brand identity's gives us the unique ability to resonate with the new generation of the digital age directly, to create positive innovative change to the industry through our operations, evolving technology, the engaged "Photogenic" community and our core values. Our powerful brand names and the entire "Photogenic" Portfolio of labels connect and resonate with the increasingly important Gen-Z and millennial demographic...where the digital image lifestyle motivation is in the brand name itself. These consumers, live in a hyper-connected, image focused, selfie obsessed digital world with a unique shopping style preference and respond to a different style of communication than generations of the past. The fundamental pillars of our social impact agenda are sustainability, diversity, inclusion and supply chain. We are a company that is continuously learning and innovating and are committed to doing so for years to come.
Photogenic Brands is proud to promote, inclusion, diversity, equality, creativity & empowerment throughout our brands an retail platforms.
OUR VALUES.
C A P T U R E
C
reative
We are design-led and creative to our core. We love to be distinctive and are not afraid to push the boundaries. Leading the trends by putting style before ease. Never complacent and always innovating.
A
gile
We evolve constantly to keep a leading step ahead. Fast moving, resourceful and efficient - we are quick on our feet and industry responsive.
P
assionate
T
eam
The fire inside that drives us forward in every mission we undertake. We LOVE what we do and everyday we are inspired to deliver our very best - giving that little bit extra to ensure our customers get the experience they crave.
We firmly believe our team is at the heart of the picture we create to world. We operate an environment where everyone's contribution is valued. A family ethic is at the heart of our brands, creating a very driven and caring atmosphere in parallel.
U
nique
We are a one-of-a-kind group with a set of uniquely relevant brands. We know the power of our identity and celebrate individuality
R
esiliant
We have a hardy soul and a powerful image. Determined, irrepressible and strong willed – together we are a formidable force, striving to achieve our goals.
E
nergetic
We are active, fun, lively and motivated. We enjoy what we do, and we believe that bringing positivity and enthusiasm is the key to great team success.
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